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Choice Acquires Ashley & Associates Insurance Agency
Sica | Fletcher advises Ashley & Associates Insurance Agency (“Ashley”) in its sale to
Choice Financial Group, LLC (“Choice”).


Overview of Transaction

  • Located in Norfolk, Virginia, Ashley is a second-generation, full-service insurance agency with a long history serving clients in Virginia and throughout the Southeast. Ashley has specialty expertise with homeowners’ associations and condominiums.

  • Choice is a growing partner in the insurance agency and broker space, having recently partnered with Northlane Capital Partners (“NCP”), a leading lower middle-market private equity platform to enable growth.

Significance of Transaction

  • The acquisition of Ashley offers Choice a multi-generation family business with extremely strong ties to its local community.

Sica | Fletcher's Role

  • Sica | Fletcher was hired to serve as strategic and financial advisor to Ashley.

  • The transaction underscores Sica | Fletcher's track record of success in deal execution, as well as its relationships with growing acquirers in the space.

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