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PCF Acquires Avidity Insurance

Sica | Fletcher guides Avidity Insurance in its sale to PCF Insurance Services.


Overview of Transaction


  • Established in 2013, Avidity Insurance (Avidity) is a personal-lines focused retail insurance agency located in Overland Park, Kansas.

  • Led by a young, production-oriented leadership team, Avidity is one of the fastest growing independent insurance brokers in the Kansas City area.

  • PCF Insurance Services (PCF) is a rapidly growing full-service insurance brokerage backed by HGGC, a leading middle‐market private equity firm with $4.3 billion in cumulative capital commitments.

Significance of Transaction

  • The acquisition strengthens PCF’s presence in the Midwest market, while further expanding the immediate growth strategy both PCF and Avidity share.


Sica | Fletcher's Role

  • Sica | Fletcher was hired to serve as strategic and financial advisor to Avidity. Through a collaborative approach, multiple options were explored for the firm culminating in a sale to PCF.

  • The Avidity transaction builds on Sica | Fletcher's track record of success with complex transactions and key relationships with the most prolific acquirers in the space.

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