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Choice Financial Group Acquires Fonner Insurance Associates 
Sica | Fletcher advises Fonner Insurance Associates, Inc. (“Fonner”) in its sale to Choice Financial Group, LLC ("Choice").


Overview of Transaction

  • Founded in 1993 and headquartered in Abington, Pennsylvania, Fonner is a generalist retail insurance agency offering personal and commercial lines of coverage to individuals and businesses across a wide range of industries. 

  • Fonner is a majority commercial lines agency with a focus on small- to medium-sized businesses throughout Philadelphia and the surrounding regions. 

  • Choice is a growing partner in the insurance agency and broker space, having recently partnered with Northlane Capital Partners (“NCP”), a leading lower middle-market private equity platform to enable growth.


Significance of Transaction

  • The acquisition of Fonner provides Choice with a strong geographic footprint in the Philadelphia metro region. Fonner also provides Choice with a strong, trusted brand.  

  • The transaction will provide Fonner with exceptionally robust support resources which will allow the agency to experience previously unattainable growth. 

Sica Fletcher's Role

  • Sica | Fletcher was hired to serve as strategic and financial advisor to Fonner.

  • The transaction underscores Sica | Fletcher's track record of success in deal execution with growing acquirers in the space.

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