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Choice Financial Group Acquires Marley Insurance Agency
Sica | Fletcher advises Marley Insurance Agency ("Marley") in its sale to Choice Financial Group ("Choice")

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Overview of Transaction


  • Located in Scottsburg, Indiana, Marley is a retail agency founded in 1986. 

  • Marley is a diversified generalist with a long history of serving clients throughout Indiana and Kentucky. 

  • Marley decided to partner with Choice Financial Group. Choice is a rapidly-growing firm in the insurance agency and broker space, having recently partnered with Northlane Capital Partners (“NCP”), a leading private equity platform, to enable growth. 


Significance of Transaction

  • The acquisition of Marley offers Choice a diversified agency partner located in a rapidly-growing region with strong ties to its local community.

  • The resources and support provided by Choice will accelerate Marley’s growth and allow the Company to target previously unattainable clients.


Sica | Fletcher's Role

  • Sica | Fletcher was hired to serve as strategic and financial advisor to Marley.

  • The transaction underscores Sica | Fletcher's track record of success in deal execution, as well as its relationships with growing acquirers in the space.

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