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Sica | Fletcher advises Stanberry Insurance Agency, Inc. t/a SIA Insurance Services (SIA) in its sale to Choice Financial Group, LLC (Choice).

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Overview of Transaction


  • Located in Manasquan, New Jersey, SIA is a P&C-focused retail agency serving the state of New Jersey.

  • SIA writes numerous forms of commercial and personal lines coverages for clients on the Jersey Shore and throughout the state. Through the years, the company has developed specialized expertise in restaurants/contractors as well as coastal property coverages.

  • SIA decided to partner with Choice Financial Group (Choice). Choice is a rapidly-growing firm in the insurance agency and broker space, having recently partnered with Northlane Capital Partners (NCP), a leading private equity platform, to enable growth.

Significance of Transaction

  • The acquisition of SIA offers Choice a strong agency partner with robust expertise, a sticky book of business, and significant ties to the local community.

  • The resources and support provided by Choice will accelerate SIA’s growth and allow the Company to target previously unattainable clients.

Sica | Fletcher's Role

  • Sica | Fletcher was hired to serve as the strategic and financial advisor to SIA.

  • The transaction underscores Sica | Fletcher's track record of success in deal execution, as well as its relationships with growing acquirers in the space.

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