In this "Leaders & Legends" episode, Managing Partner Al Sica talks with Peter Foy, Founder and Chairman of PCF (now Trucordia), who shares his secrets to building one of the leading insurance brokerage firms in the country. In this conversation, Peter reveals how his late start in his 50s didn’t hold him back—instead, it fueled his drive to compete differently against billion-dollar competitors. He highlights the power of integrating people and culture, the importance of long-term vision over short-term deals, and his philosophy of scaling with purpose. Peter’s story underscores that with the right strategy and team alignment, it’s possible to disrupt an industry while staying true to your values.​

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